New Dolls at Target

I had heard on AG Playthings that Target had brought out a new line of 18" play dolls, so I decided to drive up there today and check it out. :)

The new dolls are called Play Wonder dolls, and have the same body style as the Madame Alexander play dolls (vinyl poseable head, vinyl arms, legs and chest, and cloth torso).  In fact, one of the sets of shoes had "Alexander" stamped in the sole, just like the shoes that my MA dolls came with.  Their face molds are the same as the Madame Alexander play lines in Sears and Kmart.  I don't care for their faces quite as much as the Friends Boutique or Alexander Girlz dolls, but they're not terrible.  I think the main problem I have with the face mold is they tend to paint such severe eyebrows on them.

The Play Wonder dolls are dressed in styles that are pretty Hannah Montana/ Disney Channel tweenish.  They are also a major throwback to the 80s...lots of tulle and neon! ;)  If you're into those styles, you'll be excited by the separate outfits being sold to complement the dolls.  Each outfit has 3 different "looks", made possible by mixing and matching the separates.  The outfits are selling for $16.99 each, and I believe the dolls were $24.99 (I was mistaken...they're actually $34.99).  There was also a set of 3 shoes:  furry boots, tennis shoes, and flip flops.

And that brings me to my next interesting point.  One of the dolls had feet that were visible (the rest were in boots or close-toed shoes), and I saw that the big toe was separated from the rest of the toes, making it possible for the dolls to actually wear flip flops and similar styles.  Her toenails were also a dark shade of pink! ;)

I haven't decided what I think about them yet.  Like I said, the face mold isn't my favorite, and the clothes aren't really my style.  I do kind of like the face on the African American girl with crimped hair.

I was hoping to get some pics of them for you, but I checked, and Target doesn't allow you to take pics in the store.  It was a nice thought...

Another interesting thing is that they've repackaged all of their Our Generation doll line.  They are now in open pink packaging.  If you have a local Target, you may want to stop by and check things out, because all of the OG stuff with older packaging is on sale.  There wasn't a whole lot left at my Target (I think the sale has been going on for a while), but they did have one wardrobe left for $38, 3 beds for $38 each, several outfits for $8.60 each, and 2 or 3 dolls for about $24 each.  It was VERY hard to leave the clearance aisle with an empty cart...but I did it! :)

When I was in the aisle with the Play Wonder dolls, I also noticed another new line of dolls.  These ones were 14" all-vinyl play dolls called the Hearts 4 Hearts girls.  They actually remind me a lot of Karito Kids.  They are dolls from all around the world, and when you buy a doll, a percentage of your purchase goes toward charity (sound familiar?).  They also have an online world that can be unlocked with the purchase of the dolls.  The company producing the dolls is Playmates, and they are affiliated with the well-known charity World Vision.  I found the online site linked to the dolls, which you can view HERE. 

I'm trying to decide what I think about these dolls, too.  My Target only had Nahji, Tipi, and Lilian.  As happens sometimes, I found that the faces were not as cute in person as they are on the box or online.  I thought Nahji and Tipi were pretty cute, though.  Lilian had a really spaced out look.  I think part of it was the huge, blue eyes staring at me. ;)  They were right next to the BFC, Ink dolls.  I thought they would make kind of cute little sisters for those dolls.

Has anyone else seen these?  Do you have any thoughts on them?  Feel free to comment below. :)