First off, Princess Luna, Princess Cadance, and Shining Armor are all currently available at Build-A-Bear's website. Luna and Cadance will also be available in stores, but Shining Armor is a web exclusive.
Luna is priced at $27 for just the pony with no accessories.
Cadance is $25 by herself...
... and Shining Armor is $36.
I believe he is priced higher because he comes with his wedding jacket (there is not an option to buy just the pony himself).
You can see all of the current MLP items and friends available HERE.
I just ordered a Shining Armor for myself. :D Between the two gift cards I purchased on our birthday trip and my Stuff Fur Stuff rewards, he only cost me $13. I can't wait 'til he gets here! :D "A Canterlot Wedding" remains one of my favorite episodes to this day, and Shining Armor is one of my favorite secondary MLP characters. Eventually, I'd love to get Princess Cadance, too. (And who else is hoping they eventually do a Big McIntosh?) :D
Build-A-Bear is also doing one of their gift card promos again (the same promo I took advantage of on the trip). If you spend at least $25, you can get a $10 Build-A-Bear gift card for just $5. You can choose either a physical gift card or an online one. This is a great way to give yourself a discount on a future Build-A-Bear purchase. :)
In other news, the Mattel Cinderella dolls are on sale at ToysRUs' website. Royal Ball Cinderella is down to $31.99 from $39.99, and Wedding Day Cinderella, the Fairy Godmother, and Lady Tremaine are down to $19.99 instead of $24.99. It looks like the costumes and accessories from the movie are on sale, too. Unfortunately, by the time you add tax and shipping, you end up paying pretty much the full price. It's still less than you would usually pay online, though. I don't have a local Toys R Us, but it you do, you might check and see if the same sale is going on in stores. The discount would especially be worth it then.
Finally, the Disney Store website has a fun "Buy One, Get One For $1" promo going on right now. There are lots of different items to mix and match. You can see everything HERE.
I guess that's about it for now. I'm slowly sifting through comments and getting my replies out. :) I'll have more updates for you later!
Happy Shopping, everyone!